Gym Rat Fitness

Research • EGD • Branding

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An EGD project for a fitness brand. Prioritized a clean, high-end, and minimalist look that stayed cohesive with the EGD concepts as well as the overall brand system.

Year

Credits

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Goals

From the ground up, I designed Gym Rat to have a stark, minimalist feel to all of its facets of design. The intention behind this look was to convey a no-nonsense, clean workout experience, free of clutter, hassle, and any other obstacles that may give the customer a negative or unsatisfactory experience.

Personal Promotion Reel

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Logo Animations

This was an initial concept for an intro video that showcased my personal brand in motion. I used this as a stepping point for future videos, but I still think this one turned out pretty nicely!